Little, an app-driven marketplace for deals in the Online to Offline space (O2O), has today announced the acquisition of Stylofie, a curated online marketplace for salons and spas. The acquisition aims to drive growth for Little and enable them to further penetrate the beauty and wellness segment.

With this acquisition, Little will get access to more than 50,000 registered visitors and over 1000+ merchants on the Stylofie platform. This is the second company acquired by Little. In October 2015, the company had acquired Trideal, a curated deals marketplace in Chandigarh.

Stylofie provides consumers with the opportunity to book, compare and rate their favorite salon and spas in Bangalore, Delhi and Gurgaon. Along with that, it also provides merchants with insights and data into their daily operations.

As a part of this transaction, Stylofie’s founder Saurav Dey will join Little, while other two co-founders of the company — Prateek Agarwal and Balaji Srinivasan have decided to exit and will explore other opportunities. Also, rest of the team will join Little’s Gurgaon-based office.

Speaking on the acquisition, Manish Chopra, CEO and Co-founder of Little said,

As India’s largest marketplace for deals, we are always looking to increase market share by adding new customers and merchants to our Little app platform.

Stylofie had a great marketplace model that will be a perfect fit for us. We are excited to have Saurav and the rest of the Stylofie family onboard as we join forces to consolidate our leadership position in this space.

Saurav Dey, Co-founder of Stylofie, aired his views on the acquisition as under,

With Stylofie, we were able to build a marketplace model which drove affordability for consumers and increased capacity utilization for our merchants. When we met Manish and Satish, we were greatly impressed with their vision for Little and saw an opportunity to build India’s largest marketplace for salons and spas within Little’s platform. My team and I are delighted to be part of Little.

Founded by Manish Chopra and Satish Mani, Little is a hyper-local app that helps you find the best deals on restaurants, movies, hotels, gyms, salons, spas, and other services. It is funded to the tune of $50Mn by Paytm, SAIF Partners, GIC Singapore and others.

As per the company, it has witnessed incredible growth of 200% after the demonetization initiative. It now has nearly 25,000 merchants present in 15 cities offering 50,000+ live deals across F&B, movies, last minute hotels, health & wellness as well as unique experiences.

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