Hansel.io, a real-time mobile app management app, has today announced that it has topped up its coffers with a fresh $1.35 million funding round. This capital infusion was led by IDG Ventures, with participation from existing backer Endiya Partners.

Based out of Bengaluru, Hansel was founded by a trio of former Flipkart employees namely Varun Ramamurthy Dinakar, Parminder Singh, Mudit Krishna Mathur towards the end of 2015. Prior to this round, the company had raised capital through a seed funding. It saw Endiya Partners, Tracxn Labs, and a clutch of angel investors shell out funds in the same.

The primary goal of this app management service is to allow developers to dynamically fix bugs, update configurations, edit user interfaces, and manage security policies. But the differentiating factor of the same being that you can do all this during runtime of your app.

Also, you are also not required to write heaps of code to start using Hansel in parallel to your app environment. It just requires you to spend as much as five minutes on the integration process, with no change required in the already existing code. Hansel’s toolkit provides you, the developer, with the capability to keep you app bug-free, secure, and updated to latest UI standards. It further enables

It further enables you to reproduce user problems received through feedback. They can then work on fixing the crashes during runtime and communicate with the user at the same level. Hansel also enables you to reduce update drop-off points and go directly to execution of better and improved features in no time.

Parminder Singh, CTO at Hansel.io, also shares his comments on the funding round as under:

Despite the abundance of use cases the product provides for, for the developer it is a simple configure-and-deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible.

As announced in the official release, this fundraising round will enable Hansel to further the development of its cross-platform capabilities. Though this is a priority, but the company will dedicate a major chunk of capital towards building its team and expanding its presence in the North American market. It is now gunning to make mobile app updation less of a chore for developers.

Commenting on the fundraising round, Venkatesh Peddi, Executive Director at IDG Ventures, says,

What made us excited about Hansel.io was the ease with which the product can help mobile developers solve major production issues at runtime. At a time when customer acquisition and retention costs continue to skyrocket, a product like Hansel.io comes as a big boon for a great end-user experience.

In addition, Hansel claims that it currently manages an installed app count of over 140 million. It counts redBus.in, Toppr, nearbuy, Voonik and ShopX among other as its clients, who amount for the said downloads. It is also said to have impacted nearly 20 million devices by fixing a bug, changing the UI or security permissions.

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