Continuing its (and Indian Government’s) relentless pursuit to go digital and cashless, the State Bank of India has now launched its own ecommerce platform, on its mobile app. It is a platform within the mobile app, which enables cardholders to make purchases from partner merchants in a seamless manner, while availing exclusive offers and benefits.

For the same, SBI Card has partnered with Goibibo as its first online merchant on E-STORE. The platform will soon be expanded to offer consumers access to a variety of merchants. It plans to partner with various eCommerce merchants, across categories, to provide a holistic online shopping experience.

Earlier this year the company had launched an upgraded 3.0 version of its mobile app with superior functionalities. This is another step in enhancing the digital payments experience while bringing improved value through exclusive offers.

Apart from an attractive savings proposition, E-STORE also offers a high level of convenience in transacting. Cardholders do not have to enter their card details every time they make a purchase. Customers are only required to input their CVV to validate transactions, since card details are already integrated on the app.

Commenting on the launch, Mr. Vijay Jasuja, CEO, SBI Card said,

The current environment in India is clearly indicative that digital payments are the way forward. The need of the day is to make digital transactions as convenient, safe and rewarding as possible for consumers. Introduction of the E-STORE platform on our mobile app is a step in this direction.

We have been witnessing a consistent increase in our customers’ interactions with us through the mobile app. Consumers are increasingly turning to mobile apps for everyday tasks. Now, in addition to existing services, cardholders can also transact directly on our mobile app while enjoying substantial savings through rewards and discounts. While we have started with travel category, we are in talks with various online merchants and are looking to partner with sellers in different categories.

SBI Card mobile app downloads, across the major app stores, stood at over 21 lakhs at end of October 2016. The SBI Card Mobile App is available for download from the Google Play Store, iOS App Store and Windows Phone Store.

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