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Google to reportedly ditch ‘Google for Work’ branding in favor of ‘Google Cloud’

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If you’re like one of us and use Google’s suite of business-focused products to keep your daily work life in sync, then you should notice a change coming soon. The Mountain View-based tech behemoth is currently mulling over the decision of discontinuing the ‘Google for Work’ branding, and replacing it with ‘Google Cloud’, report two people aware of the development.

To get you upto speed, Google for Work is a suite of business-focused products aimed towards providing you a complete productivity package. It includes some of the most-commenly used productivity apps(Mail, Drive, Inbox, etc.), cloud services, Maps, and other business services. It also includes Chromebooks and Android mobile devices, which will be covered under the aforementioned change.

The sources say that the company is planning to phase out the current branding in favor of the new ‘Cloud’ tag as it is symbolic of the fact that all of Google’s services are cloud services. It also reiterates the fact that they have the most sophisticated cloud technology in the world(yeah, for sure!).

The name change is Google’s way of saying, ‘We have the best cloud platform, period.’

said one of the sources.

Google’s cloud platform is currently ranked second after the infamous and the most reliable Amazon Web Services. It had previously stated that ‘Apps for Work’ was the apt branding for the business-oriented products becuase it more accurately conveyed that its products were for organisations of all sizes.

But, it now seems that Google is planning to go a step ahead from being just a suite of productivity apps to a robust ecosystem revolving around its core technologies, deployed in the cloud. It is also due to the same reason it may be including its Android-powered hardware technologies into the ‘Cloud’ suite.

Though there has been no chatter about this decision, but sources have revealed that Google Cloud chief Diane Greene has already announced the change internally around two weeks ago. The Information reports that the tech giant is likely to announce the new branding at a Google Cloud event scheduled for 29th September in San Francisco.

A hands-on guy fascinated by new apps, technologies and enterprise products.

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