iStaging Corporation, a leading augmented and virtual reality technology provider has secured $5 million in pre-Series A funding. The round was led by cross-border venture capital firm WI Harper. It also saw participation of its existing investor Taya Venture Capital.
With this round of funding, iStaging plans to expand deeper into territories where it currently has satellite sales offices, namely in Redwood City, California and Paris, France. It also aims to expand further in these geographical regions.
We are extremely happy to benefit from the network of support that our VC investors bring to the table.
said Johnny Lee, iStaging CEO and Founder.
The funding will reinforce their efforts to develop and promote the best-in-class AR and VR tools for their target markets added Kevin Basset, iStaging’s Head of Marketing. He also said,
As an example, with our VR Maker, real estate agents have everything they need to capture, create, and allow their clients to visualize hundreds of properties virtually before selecting the ones to visit in person. That’s a powerful tool for increasing efficiency and winning sales, and it’s something we’re excited to promote in the U.S., Europe and China.
iStaging caters to service providers to the home market, most notably furniture makers and real estate agents. The company’s AR and VR products include a comprehensive set of tools — from platform-centric apps on mobile devices to VR glasses for visualization. iStaging’s innovations enable businesses in its target market segments to provide their clients with the capability to visualize the end-product in a realistic setting — be it avant-garde furniture pieces or properties for sale/rent.
Ryan Shen, Chairman of Taya Venture Capital said the VC firm is proud to be an early investor in iStaging and looks forward to supporting the next phase of its growth. While Peter Liu, Founder and Chairman of WI Harper commented,
AR/VR is one of the most exciting and eye-catching technologies in this era, and will be the promise for the next generation of technology. iStaging is one of our proud portfolio start-ups which has already grown and developed to become a very promising company.