Carbon Copy, a Singaporean startup co-founded by five individuals of Indian-origin, is cashing in on one of India’s latest box-office hits, Kabali, by selling figurines of the film’s lead character, played by cine star Rajinikanth.
About 85 percent of the 40,000 figurines produced by Carbon Copy Collectibles have been sold since sales began in mid-June for the global market. Suraen Ramdass, 29, who is one of the founders of Carbon Copy Collectibles said,
We are the pioneers of the collectibles in the Indian cinema industry.
It’s a Chennai based production house, the Don Character, 65 year old Rajinikanth who portrayed Kabaleeswaran, got huge applause all over the world. Superstar who is born in film industry for his own style got ultimate response for these figurines sales. The company was selected by Kabali’s global publicity campaigner.
Each polyvinyl figurine, 16.5 cm tall and weighing 300g, is being sold for SGD 39.90 in Singapore. E-commerce giant Amazon has bought the Kabali figurines for the Indian market, while it is being sold in Malaysia through Madura Stores, a local retail outlet for Indian products.
The idea came from Western cinema companies, which have a culture of figurine collectibles of personalities including Ironman and Batman, according to the report.
These polyvinyl figurines, which is 16.5cm tall and nearly 300grams weight were been sold at SGD 39.90 in Singapore. For the fan base in India, Amazon e-commerce site has brought these rare figurines to India through online, on other hand these are even sold in Malaysia through Madura Stores; it’s a local retail outlet over there for all Indian products.
They first started their sales with 2000 pieces of Manik Baasha character in December 2015. The response is quiet impressive even after the movie crossed 20 years of journey, later they shifted their focus to Kabali which is latest project of Tamil Superstar Rajinikanth.
With their idea, Rajini has become hot property all over the world to encash his stardom based on his fans base in the global market. All we can say is ‘What an idea, Sirji!’