Online fashion retailer Myntra is continuing its stride to introduce new international brands in India. This time, the company has launched two new brands — TOMS and Meters/bonwe, which will be available on its platform.
TOMS will feature an exquisite range of over 120 varieties in footwear including classic slip-ons, sneakers, wedges, and sandals at an average price point of Rs. 4,500 while Meters/bonwe will be available from a price point starting at Rs 1,300 and up to Rs 6,000 with varieties of collections.
TOMS, established in 2006, designs and sells shoes based on the Argentine alpargata design as well as eyewear. In addition to its classic Alpargata, the brand also offers a variety of footwear styles for men and women, from everyday-wear Paseo sneakers to fun and flirty strappy wedges, in unique textiles and patterns often inspired by the countries around the globe where it gives.
It is also known for its One for One promise. When Toms sells a pair of shoes, a new pair of shoes is given to an impoverished child, and when Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries.
Through this One for One program, TOMS has given more than 60 million pairs of new shoes to children in need in over 70 countries around the world.
On the other hand, Meters/bonwe group has established itself as a premium high street fashion retailer, full of vitality and vigor to meet the style requirements of today’s youth. It focuses on dressing young men and women in clothes that are fashion forward, elegant and chic.
Meters/bonwe has more than 4,000 stores across China and is now debuting in India, exclusively on Myntra. Shoppers will now have an option to choose from a collection of Meters/bonwe men’s polo t-shirts, t-shirts and shirts. For women, it brings trendy and chic jeans, dresses and t-shirts that are sewn to perfection.
Commenting about this, Myntra’s CMO & Head of International Brands Business, Gunjan Soni, said,
Myntra customer base is dominated by mass-premium, SEC A across town categories. This makes us the preferred partner for top international brands looking at establishing their base in India.
TOMS is known for its unique range of footwear that perfectly blends style and comfort with multiple colour options, prints and patterns, while Meters/bonwe represents a strong youth oriented and contemporary fashion sense with the latest in trends and designs in tees and denims, reflecting in its collection.
The introduction of TOMS and Meters/bonwe will further boost our foothold in the branded footwear and apparel segment.
After acquiring Jabong, the combined platform of Myntra and Jabong now houses over 30+ top global brands, including Dorothy Perkins, Tom Tailor, G Star Raw, Bugatti Shoes, The North Face, Forever 21, among others. The two platforms have a combined userbase of over 15 million monthly active users.