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Simpli5D Technologies, a three year old cyber security startup specialising in digital anti-fraud and anti-theft tech, has now bagged its second round of funding. This fresh capital comes from UK-based hedge fund Redcliffe Capital’s Partner Dheeraj Jan and existing investors YourNest Angel fund.

Simpli5d envisions itself to be a leader in anti ad-fraud domain and help save billions of dollars that are going waste on automated bots and blindspots. The startup calls itself “an audience intelligence company” helping publishers as well as advertisers against digital ad-fraud and offers ingenious technology platforms for impactful digital advertisements.

The startup offers three products to control advertisement frauds and also to help advertisers reach out to their digital audience in an engaging manner.

We are overwhelmed with the support and confidence our partners have invested in us

said Amit Mittal, Founder and Chief Executive Officer, Simpli5d Technologies.

Most of the funds will go towards technology enhancements, along with expansion in new geographies and people investment.

The products are natural language processing (NLP) technology-based captcha, video and mobile engagement solutions. The company is currently working with over 100 brands in the e-commerce, FMCG, telecom, travel, auto and electronics sectors. Some of its key clients are Lufthansa, Toyota, British Airways, Axis Bank, Airtel, P&G, Ibibo to name a few.

Headquartered in Gurgaon, India, the company has global presence with sales offices in Mumbai, Bangkok and Madrid. The company is successfully working with more than 100 reputed clients from both the country and abroad including Unilever, P&G, Lufthansa, Visa, Maruti, Cadbury, Asian Paints and so on.


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