Online customer engagement and marketing platform for restaurants – Mobikon, has raised about $2.3 million in a fresh funding round from Singapore-based Jungle Ventures and two other angel investors.
Along with Jungle Ventures, the two angel investors who participated in this round, include Ravi Mantha and Puneet Pushkarna.
With fresh cash infusion, the company is now looking to scale up its operations globally, with entry into Manila and Dubai, two of the world’s most favoured destinations for food. It will also use funds for an upcoming product, details of which are under wraps, which will be launched in August.
Founded by Samir Khadepaun and Salil Khamkar in 2011, Mobikon provides a single dashboard for the entire spectrum of restaurants to engage with customers, with integration across ordering, reservations, feedback and marketing.
The company claims to have over 200 brands with 1,500 restaurants in its network across regions like India, Kuala Lumpur, Manila, Dubai and Singapore. It has engaged over 3 million customers and powered 1.5M reviews.
It currently has a team of around 50 people across its 6 offices in Asia. It is now planning to hire more people across different fields over the coming two months.
Anurag Srivastava, managing partner and co-founder at Jungle Ventures, said,
Food business is becoming more of a technology business. Mobikon is becoming a default CRM platform for F&B companies with multiple other applications. In some ways, we will become Google map of F&B data or something close to that where we will hold large amount of data about the sector. The company will then be able to open multiple revenue channels, as we have already started.