startups, funding, money

Recruitment and Human resource managers have faced difficulties with the appropriate resume selection suitable to their company ethics and culture code since time immemorial. Belong, a Bangalore-based online job-hiring platform aims to address the issue, in an innovative, tech-driven way, by using Big Data as its source.

Looking to tap into the online job opportunity market, Belong has raised a US$5 million round led by Matrix Partners. Blume Ventures, and leading angels like Snapdeal co-founders Kunal Bahl and Rohit Bansal, with redBus co-founder Phanindra Sama also participated in the funding round. As the title suggests, this is the company’s first major round of capital financing.

Belong is Blume Venture’s second investment into the HR space; it has earlier put in money in IDfy. Matrix India is looking to invest SaaS firms aggressivley in the near future as well, as per Tarun Davda, director of Matrix India.

CEO Vijay Sharma said in a prepared statement,

While Belong is currently open for growing companies to hire product and engineering talent, it will soon be available for hiring data sciences and design talent as well

Belong will primarily focus on hiring talent for itself and technology with this fund infusion. It will soon enable companies and start-ups to to hire talent for their Data and design enterprises.

The Indian start-up, earlier known as Dataemo, is basically aiming to automate how companies and start-ups hire for positions. It’s recruitment tool enables users to scan resumes online and provide analysis on millions of job candidates, left over across various Internet platforms due to non-selection.

It then helps recruiters to zero in on the suitable candidate who fits all the job descriptions. Belong leverages big data and digital traces left on the World Wide Web to achieve the same. Interestingly, Belong also lets one find whether the particular candidate is open to job openings from competitor companies. It offers a highly personalised communication platform for the future employer and employee.

Belong has companies like Snapdeal, Ola, Xiaomi, Practo, Akosha and Zivame in it’s customers kitty. They have jointy made more than a 100 offers through Belong’s services.

The Bengaluru-based start-up was founded in 2011 by BITS Pilani alumni Vijay Sharma and Sudheendra Chilappagari who faced similar issues in hiring top professionals for start-ups. The duo was earlier a part of Exotel, a cloud telephony system that allows you to have a single business phone number from which you can make or receive concurrent calls and SMSes.

Start-ups are likely to create 300,000 jobs by 2020 and Belong is definitely moving quick to tap the personalised HR space. Technology has grown by leaps and bounds, but the process of finding jobs and candidates remains a miserable and lengthy one, even with the growth of Indian platforms, which still rely less on tech and more on manual feeding.


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