App Analytics Beta, a service announced my Apple in last year’s WWDC, is now opening up for developers on iTunes Connect. Apple is providing early access to developers to test the service, more details about which are expected in this year’s WWDC.
Developers can sign up for the service by going to analytics.itunes.apple.com. Alternatively, devs can also sign up via a direct link on the itunes Connect developer portal. However, do note that the sign up is on a first-come-first-serve basis.
App analytics is an Apple service wherein developers get to know how users “discover and engage” with their apps. While numerous third-party analytics apps exist, they are unable to provide the exact app statistics due to unavailability of such a service from Apple.
Apple has enlisted a few functions which the App Analytics service is expected to perform for developers. For example, developers will be able to track how many users opened their app overtime, check out in-app purchases, create successful campaigns, and know referral websites for a particular app.
In comparison though, Google already offers in-build analytics to app developers on the android platform via two methods. One being its popular free service Google Analaytics, and the other method is the in-app analytics which Google offers to developers on the developers.android.com portal.
As for Apple’s App Analytics service, it still is in Beta and there is n information regarding a full public release. We’ll probably get to know more in this year’s WWDC, which starts June 8.