Online food ordering platforms are on a roll in India. Lining up as the newest member, Bite Club, a Gurgaon-headquartered food ordering start-up has raised $500K in funding from Powai Lake Ventures with other angels including Aneesh Reddy, Ashish Kashyap and Alok Mittal.
Bite Club enables users to order meal from a dynamic changing menu through its Android app. The food is prepared by aggregated people like home chefs, amateur chefs and professional chefs.
As per the company, in less than 3 months, the company claims to have served more than 6,000 meals to over 1,200 unique customers. On an average, the company delivers about 250-300 meals per day.
On differentiating themselves from other food ordering startups, Prateek Agarwal says,
The food-tech space is pretty crowded right now. Locally our competition are restaurants, but we have value propositions (no min. order, meals format food, daily changing menu, app based ordering, healthy & fresh food, unique concept) for customers that no restaurant can offer. Our strength lies in technology and building beautiful products, and we will continue to outperform everyone else like we’ve done so far. For us this business is as much about technology (maybe even more) as it is about food. We know how to automate each and every process in the supply chain.
Bite Club act as a culminated platform offering technology and logistics which connects the maker of food (chefs) to the consumers. Currently, it is also planning to extend its services in other regions including Delhi and Noida. While Zomato and TinyOwl continue to remain major players, Bite Club’s more serious competitor could be HolaChef, which also closed a fresh funding round recently.
As mentioned, the company will have to compete with other food ordering start-ups such as TinyOwl, which recently raised $15 million in Series B round of funding and Zomato, which is planning to start its own food ordering service by the end of this month. Zomato recently raised $60 million in Series E round, and is looking to raise $100 Million more, soon.