Wooplr, an online discovery platform which lets you peep into local stores and share the products with your friends through your social network accounts, has raised a $5 Million Series A round led by Helion Venture Partners.

Wooplr, founded in 2013 by four ex-McAfee employees, lets people discover new products from local stores around them through recommendations from friends & other social influencers. You can login to the platform using a Facebook or a Google+ account, browse through different local stores and share what you like, within your own network.

Based upon your shared content and various other parameters like location and interests, Wooplr presents a personalised, curated feed of fashion products to its users to help them get to know about fashion products in local stores, and at the same time help those stores get discovered.

The funds will primarily be used to hire top talent, expand the team and grow the Wooplr community as a whole. This infusion of funds will see Mr. Rahul Chandra, Co-Founder and Managing Director, Helion Ventures join Wooplr’s Board of Directors.

Arjun Zacharia, Co-Founder at Wooplr says,

Wooplr has just scratched the surface of the potential that m-commerce has to offer in India to both consumers and merchants. The financial support and domain expertise of Helion Ventures and our angel investors will help us execute our vision even more rapidly and with focus.

With Wooplr, its founders aim to bridge that “Offline-Online Gap” which quite rightly exists in our present lifestyle. While local businesses get an opportunity to list their products on e-com platforms like snapdeal and Amazon, they get ‘nothing’ in the form physical footfalls into their stores. Wooplr aims to bridge out that gap for businesses.

The company had earlier raised a $225 K worth angel round from numerous angel investors. The start-up has a growing 20-member team based out of Bangalore, and it aims to expand it further with infusion of fresh funds.


Leave a Reply

Your email address will not be published. Required fields are marked *