Culture Machine, a startup that helps creators, brands and traditional media companies reach their potential audience through its creative video platform, has raised $18 million in Series B funding from Tiger Global, Times Internet and Zodius Capital.

The funding was led by Tiger Global with participation from Zodius Capital and Times Internet Ltd. In an earlier funding round in 2014, it raised $3.5 million from Zodius Capital. Under the deal, Chris LaRosa, former product head of You Tube Music, has joined the board of the company.

In a statement, Pitalwalla and Prasad, co-founders, Culture Machine, said,

In a multi-screen, multi-platform world where content is personalised and social is the new distribution, creating targeted content for global communities at scale is a challenge. We are building a company that uses our proprietary technology platforms, to know what content to create and create that content at scale

Culture Machine, which was founded by ex-Walt Disney India Director Sameer Pitalwalla and former product manager at YouTube, Venkat Prasad. helps clients enhance their digital image by producing next generation videos, targeting the young audience. It does so by bringing in more viewers to brands’ YouTube channels through collaboration with creators and their fans.

The company employs experts in Marketing, Programming, production and audience engagement to deal with specific client requirements.

The company claims to have over 40 million monthly views with over 80 million minutes of content consumed. Out of 80 million minutes of consumption, almost 55-60 per cent of the consumption happened on mobile. Currently, it employs 65 people across its offices and studios in Mumbai, Pune, Chennai, Singapore and California.

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