As per a latest research by Hong Kong based research firm, Counter Point Research, Micromax has surpassed Samsung in Q2 of 2014 to become India’s No.1 mobile vendor.
Micromax, now holds a firm 16.6% of India’s overall mobile market share, which is almost 2% more than that of Samsung. Samsung’s market share dropped to 14.4%. These figures are for the entire range of mobile handsets including smartphones, Java powered phones and feature phones.
As far as the Smartphone segment is concerned, Samsung still remains the leader in India, with a firm 25.3% market share. Micromax, although closing bin the gap steadily, is till way far behind Samsung at 19.1%. Micromax has widened the gap with the third largest smartphone player as the race for the third place is up for grabs with fierce competition between Karbonn, Motorola, Celkon, Nokia, Apple and Sony
As far as the Feature Phone segment is concerned, Micromax has again emerged to be the ,market leader, with 15.2% market share, thus surpassing, India’s once favourite, Nokia. Nokia now holds a 14.7% market share in the feature-phone segment.
Indian brands together captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments.
As per the report, we will see intensified competition in the Indian smartphone space as Asian OEMs such as Xiaomi, Gionee, Huawei and Asus enter with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers
Micromax has also made its presence felt globally, racing up, to become the tenth largest mobile phone vendor in the world. It recently started operations in Russia and other emerging markets.
