As per an announcement made earlier today, Amazon’s live streaming subsidiary Twitch has hired Zynga’s chief marketing officer, Doug Scott as its new CMO. Scott lead the global marketing at Zynga for over 3 years before which he served as the CMO for music startup BandPage and as VP, Marketing and Revenue for mobile game producer DeNA.

Scott has also been on board for Matrixx Initiatives and has provided his services to YouTube Music.

Scott’s depth of experience with gaming, streaming and entertainment makes him a perfect fit for Twitch, which is all set to expand its wings beyond game streaming.

Twitch has already tried its hands into new zones by introducing personal vlogs, creative content, entertainment and more. In fact, these experiments have already started proving fruitful, by earning the site its first Emmy this year.

Twitch is also expanding its ways into sports by collating with NBA and NFL to broadcast some of their games on the platform. Besides, the company has also very recently announced its tie-up for streaming wrestling and women’s hockey.

Last month, we also saw the company reappear with a brand new logo and other changes to boost their branding and marketing ventures.

While all these changes were making way, it was utterly necessary for Twitch to fill the position of CMO, which was vacated by Kate Jhaveri, who moved to NBA this summer.

Other noteworthy hiring we have seen by Twitch recently are Sarah Iooss, of Mic, as head of North America Sales, and an ex- Google executive Dan Clancy as executive VP of Creator and Community Experience.

Scott said;

Twitch is revolutionizing entertainment through its massive and highly engaged community of creators and fans. I could not be more excited to join this incredible team and help to bring Twitch’s unique culture, brand and its passionate community to new audiences and global markets.

Twitch COO Sara Clemens said;

We’re thrilled to welcome Doug Scott to Twitch as our chief marketing officer. Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy. As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets.

Twitch has claimed that the site hosts 15 million daily users on an average with more than 3 million unique creators joining the platform each month.