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Amazon launches a red, 2nd-gen Echo speaker

echo, amazon

eCommerce giant Amazon is known for trying its luck at manufacturing devices. Whether it is the fire tablets, or the Kindle series. However, the company’s Alexa-powered smart speakers have been an unprecedented hit, and have netted the firm tens of millions of dollars in revenue.

The company has no announced a brand-new, red variant of the second-generation Echo device. The smart speaker has this unique red color so as to support Amazon’s humanitarian efforts to combat HIV / AIDS. What’s more, the company will be donating $10 to charity for each red Echo sold.

The red Echo is expected to hit retail shelves for $99.99. While it will officially launch on the 5th of December, you can pre-order the device today. If you have no scruples with waiting for a couple of weeks or so, Amazon will sell the same speaker for as low as $69, come Black Friday. Facebook will donate $10 to charity, regardless of the price the Red Echo is sold for.

Meanwhile, Amazon is not the only company launching special colored products to support charity. Apple sort-of was the first major company to bring this trend into vogue, by selling limited edition red iPhones 7 and 8. Initiatives like this are win-win, as the buyer gets his or her hands on a unique product, whereas the company generates revenue while also supporting charities.