Google India and KPMG has today released a report titled ‘Online Gaming in India: 2021’ which highlighted the growth opportunities in the digital gaming industry in India.
As per the report, the online gaming industry in India is expected to gain momentum and grow to $1 billion by 2021, from the current $360 million, at a growth rate of 20 percent.
With a 117 percent spike in searches for online games by Indians, it is estimated that the current online gamer base of 120 million gamers in 2016 will grow to 310 million by 2021.
The report gives a detailed overview of the online gaming industry in India, its potential for growth, the challenges and the growth opportunities for developers. It also highlights the consumer insights in terms of demographics and their gaming preference, their usage and spending patterns.
The ‘Online Gaming in India’ report is based on a primary qualitative and quantitative research executed by IMRB that covered over 3,000 respondents across 16 geographies including metro and non-metros. It aims to understand the importance of the triggers, barriers and perceptions among the online gamers and non- gamers.
These geographies include Delhi-NCR, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Vishakhapatnam, Mumbai, Pune, Ahmedabad, Kolkata, Bhubaneshwar, Patna, Guwahati, Agartala, and Shillong.
The respondents are in the age group of 16-45 years who’re owners of smartphones and tablets/laptop/PC with an internet connection of all devices. Insights from the primary research have then been combined with KPMG in India’s proprietary sizing model as well as Google search trends and KPMG in India’s industry intelligence.
KPMG is a professional service company and in India, KPMG has a client base of over 2700 companies. The firm’s global approach to service delivery helps provide value-added services to clients. It serves leading information technology companies and has a strong presence in the financial services sector.