While Twitter is trying oh-so-hard to make it simpler for a layman to understand the basics of its platform, another executive has now decided to call it quits at the company. The micro-blogging company has parted ways with Aliza Knox, the Vice President of their Asia Pacific operations. She’s stepping down from her position after around a five-year-long stint.
Knox joined Twitter back in November 2012 and was the very first hire for the company’s expansion plans for the Asia Pacific region. She was responsible for building Twitter’s operations, online partnerships and self-serve advertising, from the ground up. Knox also launched the company’s Asia operations with an office in Singapore (which has now been converted into the APAC headquarters). It now houses more than 100 employees, with operations spanning across nine regions including Tokyo, which operated independently before.
#Amazing 4.5 years at @Twitter! Proud to have built a great APAC team to hand over to @Maya_Hari. Thanks for the farewell! #LoveWhereIWorked pic.twitter.com/GaMrBABvbR
— alizaknox (@alizaknox) March 31, 2017
Prior to joining Twitter, Knox was already working out of Singapore but with Google. She spent a good five years with the Mountain View-based tech giant and was responsible for tasks similar to ones in the aforementioned role at Twitter. But, so was the case until she was bumped up to the position of Managing Director for Google’s commerce business in the region.
Twitter has confirmed Knox’s departure from the company, who will work out of Singapore for another couple of weeks. The Twitter spokesperson sent the following statement:
We thank Aliza for her contributions and leadership over the past four years and a half years. She pioneered Twitter’s Asia Pacific business (outside of Japan), championed our expansion into new markets and businesses such as Indonesia and China export advertising, set up our Asia Pacific headquarters in Singapore, and led our diversity initiatives across the region.
Her APAC responsibilities are now being handed over to Maya Hari. She is now taking up the larger Asia Pacific role in contrast to her previous role as the Managing Director of India and Southeast Asia.
@alizaknox Wish you the best.Thanks for the collaboration. Look forward to taking @Twitter APAC to the next wave of growth #LoveTwitter https://t.co/L78qrnVhK1
— Maya Hari (@maya_hari) March 31, 2017
This departure is, however, not the first example of management exodus faced by the micro-blogging platform. Recently, Twitter has witnessed multiple exits in the Asia Pacific region. A few of them being — former MD of Southeast Asia, Middle East and North Africa and India Parminder (Parry) Singh, who’s joined Singapore-based MediaCorp; long-standing India head Rishi Jaitly and China Head Kathy Chen. The company also recently slashed its workforce by 9 percent and faced similar exits on the global scale.
