Mediacorp, the Singapore-based group of commercial media companies, has appointed Parminder (Parry) Singh as its Chief Commercial and Digital Officer. This announcement comes as the company is seen hiring to keep up with the pace of technological transformations and hence “reflects the company’s commitment to staying relevant in the digital age”.
Parry has over 20 years of experience in the fields of digital business, sales and marketing and, has been a part of global corporations such as Apple and IBM. Prior to joining Mediacorp, he had worked at Twitter as the Managing Director of Southeast Asia, Middle East & North Africa and India and at Google as Managing Director, Display Solution Sales, Asia Pacific. His new position will be a blend of the responsiblities of the former two.
Singh, in an official statement, says,
I’m excited about joining a pioneering organisation focused on maintaining leadership in an evolving landscape. The convergence of online and offline offers exciting possibilities. I’m particularly thrilled by the opportunity to combine Mediacorp’s digital and mainstream media assets to deliver more complete and compelling solutions for our clients.
He is seen taking the place of Shane Mitchell, who was heading Mediacorp’s Digital Group for the last two years, and Jack Lim, who was heading Mediacorp’s Commercial Group. The former had recently resigned due to his family’s relocation to Hong Kong and will continue to work with Mediacorp for three more months to wrap up a couple development projects. While, Lim’s tenure ends in June, he will be on leave till then.
Shaun Seow, CEO, Mediacorp, commenting on the new appointment, said,
Our monetisation efforts need to be more closely aligned with our digital product development, operations, audience acquisition and content marketing efforts. In our continuous search for talent, this meant that if we found a candidate qualified and willing to head the Commercial and Digital groups, we would combine the leadership roles to accelerate our progress in both areas.
He further explaining the role of Parry, told, he will helping the company to chart their digital roadmap ahead, broadening and deepening their engagement with online audiences. He says Parry is particularly well-placed, with his deep expertise in business and sales and a fresh perspective, to help their clients come up with targeted marketing solutions across the wide range of media.
Mediacorp boasts a wide range of media platforms in the island nation across digital, television, radio, print and out-of-home media. With over 50 products and brands in four languages, it is an active regional player through different platforms and collaborations.
It has invested in Indonesia-based Kapanlagi Network and Malaysia’s digital games publisher Cubinet Interactive, acquiring a mjaority share in both. It also has stakes in luxury online retailer Reebonz, and Vietnam television’s International Media Corporation.
