With Summers paving its way back to India, Intex Technologies, a leading consumer electronics brand has today launched its first-ever range of air conditioners. This lineup dedicated to homemakers was unveiled today on the occasion ‘International Women’s Day’ and consists of 18 models to choose from. Not only these air conditioners offer efficient & effective cooling but integrate eco-friendly features as well.
Intex’s unique cooling technology will be offered to the cost consciousness homemakers at a moderate range. These ACs have been categorised under four segments — Super Saver Split AC, Fixed Speed Split AC, Split AC with Parallel Flow Condenser Coil and Window AC. All the Air Conditioners possess E3 Chill proposition which contributes to “efficient and economical luxury”.
The Super Saver lineup presents Split ACs equipped with a dynamic compressor that controls the temperature fluctuation within (+/-) 0.5 degrees. The product integrates eco-friendly R-410 gas suitable for a healthy lifestyle. Available in 1 and 1.5-tonne variants, these air-conditioners also provide a 10-year warranty on Compressor. Intex claims that the ACs under the super saver segment generate 15% faster cooling while being 30% energy efficient. Also, it comes with a 10-year warranty on its compressor coupled with a 5-year warranty on condensor, attributed to produce relatively low noise.
Alternatively named as ON/OFF Split AC, the Fixed Speed section incorporates 3 series in 3 and 5 Star segments with Intense Cooling Efficiency (ICE ) Golden ICE, Silver ICE and Carbon ICE. The speciality of the range lies in its integrated air purification systems. Its multi-functional filters effectively eliminate carcinogenic agents like the foul smell, bad odour, smoke using Catechin Filters extracted from green tea and Vitamin C. These ACs also produce vitamin C that reduces stress and has therapeutic benefits apart from reducing bacteria proliferation in air. Intex extends a 6-year warranty on compressor along with a 5-year warranty on condensor on the said range.
Acknowledging the efforts of Homemakers and celebrating company’s progress in the electronics segment, Ms Nidhi Markanday, Director & Business Head, Intex Technologies said,
Women in any form of relationship have always played the backbone of the family, been a symbol of sacrifice in our society since ages and are generally taken for granted. Intex has always striven to change people’s lives through affordable and quality products and following the huge success of our recent additions in the consumer durables portfolio, we complete our product portfolio by standing for all homemakers in the country, giving them a product offering that will become a symbol of their strength and emancipation.
The fresh range of Intex air conditioners was released at a recent event, with unveiling done by South Indian Movie Star, Ms Catherine Tresa Alexander. Stepping in the market size of nearly 4 million units, Intex ACs give a tough cut throat competition to brands like LG and Samung with its economical pricing. These ACs are priced under an affordable range costing just Rs. 21,990 to Rs. 42,990.
The Parallel Flow segment comprises of compact and lightweight condensers made up of Aluminum Coils. The electronics under the range weigh 1.5 Tonne ( 5-Star ) and 2.0 Tonne ( 3-star ) and further consume less amount of refrigerant. The last category resembles the Parallel Flow section, however, differentiates in terms of capacity.
The company is also hosting a special social media campaign with a hashtag #InHerShoes. For the heroes who run our homes, the company will ask all the men across Intex’s social media platforms to be #InHerShoes for a day. The campaign will run for 3-4 days wherein any person can gift a break to his wife, mother, sister or a friend. The photos and videos will be shared by women presented with a break. The jury at Intex will award the top 5 winners with an Intex ACs as a prize.
The product portfolio for Intex now includes ACs, Refrigerators, Air-Coolers, Smart LED TVs including 4K TVs, washing machines with fully-automatic models and new products like Air-Purifiers and Currency Counting Machines totalling to 9 categories in all.
