Bangalore-based matchmaking startup, Aisle recently raised an undisclosed amount in an angel round led by the CIO Angel Network. The matrimonial platform also saw participation from existing backers including Konglo Ventures, White Unicorn Ventures, and LetsVenture.
Aisle has engaged many other similar platforms with its platform including Tinder, Woo, Floh and Shaadi.com among others. The startup plans to further market its platform along with increasing its user base across the country. Aisle also plans on developing the matchmaking space further through technological innovations and partnerships with new sites working in the same field.
Talking about the investment, lead investor Anthony Thomas of CIO Angel Network stated,
While casual dating apps that use the gamification model rise and fall by the dozen, Aisle as a product has induced seriousness in its users, who are looking to meet people for meaningful relationships.
Aisle has a healthy male to female ratio on their app that is hard to sustain unless both men and women equally have taken a liking to their product offering.
Aisle.co was founded by Able Joseph, Bivin Benny and Razee Marikar in 2014. The platform serves a niche community that is sorted under various labels by the team. The company follows a strict screening and filtering from the very beginning, thus, offering handpicked matches suitable to the needs of the customers. Aisle claims to have 500 to 800 registrations per day in 50+ countries activated with over 25% of the registered base ‘connected’ and has successfully led to crafting hundreds of relationships
Aisle works on a membership model providing their services through a minimal subscription fee. The company has a vast community of online single users. The platform connects these individuals by curating their profiles and setting them up through casual dating apps.
Able Joseph, Founder & CEO of Aisle describing the service said,
Online matchmaking in India is a gender, age, proximity, faith and mother tongue based business. We think it’s also essential to understand a person’s taste & intent – these are equally important to us.
Aisle’s balance in these criteria are good and this balance adds much value to singles looking for meaningful relationships, especially women.
The company previously raised $180K In Pre-Series A funding from ah! Ventures, TermSheet.io and other angel investors, including the likes of Facebook Messenger exec Anand Chandrasekaran, ex-Flipkart exec Mekin Maheshwari, Akshay Syal, Richard Kim, Jana Pokkalla and Manish Gautam. The infused capital was utilized by the company to hire new talent and build effective partnerships.