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MapmyIndia introduces eLoc-digital address service, making doorstep navigation easy for users

MapmyIndia, one of India’s known digital mapping company, has launched eLoc-digital address service recently. The e-Loc digital address transforms any postal address into a 6 digit easy-to-remember passcode. The service will make travel and delivery easy by enabling doorstep navigation. It will provide users comprehensive, accurate and precise door-step level, 3D, digital map database and turn-by-turn navigation solution, as stated by the company.

Commenting on the launch, Rakesh Verma, Managing Director for MapmyIndia said,

MapmyIndia’s mission from the start has been to make the world better through maps and location technologies. We believe eLoc is a game changing milestone in India’s history, and like we mobile phones helped India leapfrog other countries, eLoc will leapfrog India to the forefront of mapping and navigation convenience and capabilities compared to the rest of the world.

By entering the six digit code on the MapmyIndia app, you can view any place accurately on the map. The navigation system will then take you to a person’s doorstep without any need of asking directions. You can even get more information about the location, including reviews, neighborhood amenities, photos through the platform.

An E-loc can be generated for any building, flat, office, business, city, village, locality, road and so on. It will help remove problems related to memorization and typing errors. Further, it dismisses the need for significant future investments from public and private entities in the creation of a digital map and address database.

The service has currently been released for free to over 2 crores (20 million) and counting eLocs, across all 7000 urban towns and 6 lakh villages in rural India. To increase its reach, MapmyIndia has invited third-party developers to access and integrate their eLoc data/APIs into apps and services of their own.

The company has already collaborated with the Indian Space Research Organisation (ISRO) along with its national satellite imagery service Bhuvan. The collaboration also includes a merger with ISRO’s positioning system, Navic. This will further enhance MapmyIndia’s mapping solutions. Rakesh further added,

To combine all these ingredients with MapmyIndia’s own mapping and navigation technologies to offer the best solution for India, most suitable for India, and a solution which we are proud to say is both the best for, and also made in India.

For a successful roll-out of the service, MapmyIndia has already invested over Rs 200 crores over the last 20+ years. Moreover, MapmyIndia will soon beshowcasing demonstrations of its RealView technology and Advanced Maps for Self-Driving Cars, at the upcoming Auto Expo. Its RealView syncs high-resolution panoramas (360-degree photos) with highly accurate GPS and accelerometer data to create the ground truth reference dataset for the car’s driving system.

Simran is The Tech Portal’s newest member, and has a keen interest in covering enterprise tech and app tech. She reports from our HQ @ Jaipur, India.


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