Tinystep, an online parenting social network platform, has managed to raise about $2 million in its latest funding round from homegrown e-commerce platform Flipkart. With the new funding coming in, the company aspires to advance the product development, better the user experience and further expand their services.

Commenting on this fundraising round, founder Suhail Abidi said,

It has been a nail biting year. We’ve grown as a product, as a team and have learnt to now focus our energies on the new revenue model. Flipkart has been a great partner and supportive of us in all our endeavours, we’re excited about what’s ahead and we can’t wait for parents all over the world to fall in love with everything we have planned.

Ram Papatla, VP (Product) at Flipkart and Tinystep Board Member said,

Tinystep has a great team which has built strong community-focused features, including chat with trusted parents on the platform, one stop location to store and share all baby pictures etc, which are driving user adoption.

We believe they are on their way to build a truly differentiated content-rich social network for parents. Baby Care is an important category for Flipkart and the investment in Tinystep will enable Flipkart to leverage Tinystep’s strong user community to build a network of influencers.

The company is working in the domain of pregnancy and parenting. As per the company, the app’s features continue to gain favor within the user base and outside — attracting more and more parents by the day, both expecting and new.

Since its launch in 2015 and receiving capital from Flipkart in 2016, the company has grown by adding more service providers, doctors, and daycare centers.

The company estimates mother and baby care market as an astounding $50 billion industry, which continues to grow at an expeditious rate. Tinystep is trying to set its mark in this domain, with the information and community part already taken care of, services and products soon to be rolled out.

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