With the year coming to an end, Hotstar bags the top spot on Apple TV’s App of the Year for India 2016. Though the app is newly added to Apple TV network, it secures the top position on Apple’s list of favorite apps. The soared success for Hotstar can be attributed to continuous efforts towards gaining market share in the country.
Hotstar recently started streaming live Sports on its platform including Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality which worked as magic for Indian market. Moreover, Hotstar also bought international shows to its streaming service in April through its premium service. Popular TV shows including Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story are available for streaming on the platform.
Hotstar was launched in 2015 with services being offered in over 8 regional languages with more than 85,000 hours of drama and movies. The platform saw favorable outcomes since its launch and now has more than 130 million users.
Talking about being India’s largest premium streaming platform, Ajit Mohan, CEO, Hotstar, says,
India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India.
Hotstar’s rise in recognition can be credited to the host of new tech features and content propositions designed by its team. Moreover, the platform also airs in the U.S, thus, extending its consumer base across the globe. The company now plans to bring an all new TV experience for its users in the market after the recent release of Apple TV. After the strong establishment of its mobile platform, we hope its TV platform also succeeds in future.
