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Uber partners with Snapdeal for children’s day campaign ‘Unbox Uber: Colour A Smile’

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Uber, one of the leading on-demand cab hailing service provider, has partnered with Snapdeal for a special children’s day campaign called ‘Unbox Uber: Colour A Smile.’

With this partnership, both companies plan to facilitate donations of crayon color packs for underprivileged kids. Today, Uber riders have the option to purchase Camlin crayons through the Snapdeal app and help deliver happiness in the form of numerous donations to these children in NGOs.

The donated crayons will reach underprivileged children via NGOs, which include – Teach for India, Oxfam India, Bhumi, Care India, Give India and more.

Commenting on this, Rajnish Wahi, Senior Vice President, Corporate Affairs & Communications, Snapdeal, said,

Through Snapdeal Sunshine, our CSR arm, we continue to provide our users various options to support social causes through in-kind donation.  We are sure that this joint initiative with Uber will get a resounding response. Small gestures like these mean the world to young recipients and encourage our NGO partners in their noble pursuits.

The campaign will run from 14th November to 21st November. You can donate colour pencils and crayons directly through the Snapdeal website here.

Earlier this year, the ride hailing service provider entered into a first-of-its-kind partnership with Snapdeal. Its service was integrated into the Snapdeal app, making Snapdeal a part of the on-demand smart mobility solution. The service, currently available only on Android, allows an user to request a cab directly through the Snapdeal app.

He has been a technology writer since more than five years. At The Tech Portal, he covers gadgets, startups and the good and bad of tech.

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