Lenovo’s Moto series is now getting a new low-end budget device. The company has today announced the launch of its latest smartphone — Moto E3 Power. This is the third-gen smartphone for the Moto E series.

Compared to its predecessor, the new Moto E series smartphones comes with many major upgrades. Priced at Rs. 7,999, the smartphone is focused towards the entry-level budget smartphone segment.

The company was expected to launch Moto E3 smartphone in India. Instead, it launched the Moto E3 Power, which comes with a bigger capacity battery of 3,500 mAh.

The smartphone’s look is similar to the Moto G4, with a flat back design made of plastic. It features a 5-inch HD display with 1280 x 720 pixels resolution. This time, the company if offering double memory. It comes with 2GB of RAM and 16GB of internal storage. The storage can be further expanded to 32GB using microSD card. It is powered by a 64-bit 1GHz quad-core MediaTek MT6735P processor.

As of the camera, the phone packs in a 8 MP rear camera with LED flash, and a 5 MP front facing camera with beautification mode. Connectivity options on the device include Wi-Fi 802.11 b/g/n, A-GPS, Bluetooth v4.0, 3G, and 4G LTE (Cat. 4).

The Moto E3 Power is priced at Rs. 7,999 and will be available exclusively via Flipkart in India. The company is also introducing launch offers, valid till midnight on Tuesday. The Moto E3 Power is voLTE enabled and, thus, will be sold alongside the currently running Jio offer.

An exchange offer of up to Rs. 7,000 has also been announced, along with a no cost EMI plan of Rs. 1,334 per month for 8 months. Buyers will also be able to get a free 32GB microSD card bundled with the smartphone, and there is a Rs. 800 cashback offer on SBI debit and credit cards.

At this price point, the Moto E3 Power will compete against the likes of Xiaomi’s Redmi 3S smartphone, which starts at Rs. 6,999 in India.


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