Following the trend that has been, online real-estate startup Housing has today launched a new feature, christened ‘Housing Go’, a progressive web app for Android and iOS users, that would open up as soon as you point your browsers to housing.com
‘Housing Go’ is available on Android as well as iOS powered mobile handsets and supports all modern browsers following the PWA guidelines. One of the key features of ‘Housing Go’ includes an intelligent caching feature that allows users to access the site while offline or with minimum usage of data to experience unparalleled performance.
In addition to that, it also offers instant access from the handset’s home screen through a shortcut that eliminates the need for users to open the browser and then visit Housing.com. ‘Housing Go’ will also enable users to get push notifications when the browser is closed which will ensure a personalized and augmented user experience.
With smartphones gradually gaining momentum in tier II and III markets as entry-level handsets become more accessible, the company will penetrate this section of target audience to offer them a platform to search information like never before.
While mobile web has the highest reach, it is the apps that witness better engagement. With ‘Housing Go’, the page load performance is expected to improve by 30%, conversions by up to 40% and user engagement by 10%, all of which will prove the efficacy of the new PWA-based mobile site.
Housing CTO Vivek Jain says,
With ‘Housing Go’ which follows Google’s PWA guidelines, we are bringing the benefits of an app to the mobile web including app look and feel, single click instant loading from a home screen icon and an extremely fast and responsive user experience. We will continue to innovate and invest in more such initiatives like AMP and one-click login to delight our customers.