Sanjeev Mohanty, who has over 20 years of experience in the field of fashion, has now taken over the role of Chief Executive Officer and Managing Director of one of the largest online fashion retailer – Jabong.

Last month, the company announced Sanjeev Mohanty as its new CEO. Till now, the company was working under interim CEO (GFG CFO) Nils Chrestin for over more than two month.

As per the company’s release, Sanjeev took the responsibilities on December 7th, when he was introduced to all the leading members of the company.

Having more than 20 years of experience in fashion and retail, he has worked with fashion brands such as Benetton India, Madura Garments, SF Jeans and Levi Strauss. He holds a Master’s degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing from National Institute of Fashion Technology (NIFT).

Commenting about this new appointment, Mr. Romain Voog, CEO of Global Fashion Group (GFG), which is the parent company of Jabong, said,

We wholeheartedly welcome Sanjeev at the helm of Jabong. With immense experience in the fashion domain and under his able leadership and guidance, I am sure Jabong will scale new heights. I wish him all the best and much success at Jabong.

Speaking about his new role, Mr Mohanty said,

I am deeply honoured and excited to join the most fashionable e-commerce brand in the market. I am looking forward to working closely with very talented teams in creating the most profitable fashion destination in India. My endeavor would be to ensure retailing of top fashion brands and invoking more loyal consumers for Jabong, by providing them a seamless and world-class shopping experience. Leading a digital company is definitely going to be a new experience for me and I am looking forward to apply my learnings to support further growth.

Nils Chrestin, Interim CEO at Jabong and Group CFO of GFG, said,

I am delighted to welcome Sanjeev as our new CEO of the most fashionable e-tailer brand in India. We have a host of plans lined up for the New Year and with Sanjeev’s vision and successful track-record in the highly competitive fashion retail industry, we look forward to a successful year ahead.

Earlier, the company hired former’s product head Saurabh Goel as Chief Product Officer; Sumit Jain, former CTO of HT Media Ltd’s digital business, as the Chief Technology Officer; and Saurabh Srivastava from MobiKwik as the Chief Marketing Officer.

Jabong is a part of Global Fashion Group (GFG) which operates across four continents and 28 countries. It focuses on emerging markets and targets EUR 300 billion fashion market and over 2.5 billion people who rapidly continue to move online and purchase via e-commerce.

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