InShorts (earlier News In Shorts), the Tiger Global backed curated news aggregator app is going vernacular today, with its first Indian language app coming out in Hindi. With this fresh launch, this interesting 60-worded summary provider is also looking to add over 5 Million new users by April next year.
The startup has also made clear, its next obvious expansion — venturing into other Indian languages. Based on the success of Hindi, Inshorts plans to expand in other regional languages including Marathi, Kannada and Tamil by mid 2016.
And with this fresh launch, there is some serious heavy recruiting on cards as well. Inshorts is planning to recruit a whopping 100 content writers for Hindi language by first quarter of 2016. The content of the Hindi app is going to be customized to suit the Hindi speaking audience and will be different from the English version.
With more than 3 million downloads already, currently InShorts gets most of its users from Delhi, Mumbai, Bangalore, Pune and Chennai. With the Hindi launch, it is aiming to tap tier II cities such as Jaipur, Kanpur, Lucknow, Bhopal, Nagpur, Chandigarh, Ludhiana etc and aim to increase the reach by additional 5million users by April 2016.
Inshorts is also looking at launching an intuitive content recommendation engine designed to intelligently curate significant and relevant news based on audience interests and behaviours, trending topics and real-time article performance. This would also be the first time, wherein InShorts would be putting up a feature be powered by the tech it acquired with the BetaGlide acqusition last month.
Inshorts recently announced ‘Insiders’—an exclusive community for the ‘power users’ of the application who will get a first-hand experience of all new features that Inshorts will develop in the future.
Previously known as News in Shorts, Inshorts has recently undergone a rebranding exercise and is transitioning from being a News app to becoming a Content Discovery platform. And with $24 Million already infused by Tiger Global, it sure has hell has a chance to champion this field.
InShorts is a rather interesting news aggregator app. It provides 60-word summaries of the day’s top stories from various categories including sports, entertainment, national and international news. Each summary is written by its in-house team of editors, and includes a single link out to the original story for further reading. The app already has over a Million downloads on Google Play Store, with over 3 Million overall downloads
