MiCar, a self-drive car rental company, has today announced that it has appointed Mr. Ashok Vashist as the new Chief Executive Officer of the company, in order to evolve standard of operational excellence and raise the bar for customer service in the industry.

As per the company, his profound experience in working with reputed brands makes him the perfect fit to lead the growth curve at MiCar. His chief responsibilities at the company will involve Operations Management and Excellence, Marketing, Customer Experience and Overall Strategy.

Commenting about his appointment, Mr. Vashist said,

I’m elated to take on this new role that’s as challenging as it will be rewarding. My constant endeavour is to make sure that our customers get the best. As a step in the same direction, we’ve introduced new offers such as doorstep delivery, easy booking through mobile and web app, low security deposit and a transparent billing system.

Previously, he has held various senior level positions in Sales, Marketing and Operations with industry bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).

Founded in July 2014 by Suyagya Agrawal, MiCar is a self-drive car rental company that provides self-drive cars for rent at the customer’s doorstep – at affordable per hour/per day rates. Consumers can avail of this service by going on the company’s mobile app as well as the web app.

It currently a fleet network of more than 150 cars. MiCar is currently offering cars for self-drive in Delhi NCR with its head office in Dwarka. It is also ensuring minimum paperwork for the customer.

The company is also planning to expand its operations to Tier 1 and Tier 2 cities by November 2015. As a part of the plan, Goa, Pune, Mumbai, Hyderabad, Jaipur and Aurangabad will soon come under the company’s ambit.


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