Looks like Xiaomi is starting to see correction in sales numbers. At least thats what a fresh report from analysis firm Canalys says. As per this new report, Huawei has now reportedly taken over Xiaomi as China’s number
The report however, hasn’t been completely released yet, and we thus are not really aware of Apple’s or Samsung’s numbers. But considering how vehemently Tim Cook has been speaking on Apple’s surging sales in China, you can expect Samsung to be the lone OEM to have lost out on sales.
Coming back to Huawei, the company — which saw sale of its networking equipment getting banned in the US — has seen phenomenal growth in the number of consumer electronics it has shipped. And while metrics have obviously reason, Huawei’s strategic position in the consumer electronics market has increased well, with the launch of its own, critically acclaimed Android Wear smartwatch and more recently its Google Nexus-branded Nexus 6P.
The report states that Huawei powered its way to first place with 81% year-on-year shipment growth, extending its strong performance in the previous quarter. In contrast, Xiaomi’s shipments shrank year on year as it struggled to sustain its high growth. However, since Canalys actually decide to jump the gun and just release a “Media alert” there is currently no publicly available data to back the findings. We’ll get that by the end of October.
Jessie Ding, a Research Analyst based in Canalys’ Shanghai office,
Huawei’s ascent to China’s smart phone throne is a remarkable feat, especially in the context of an increasingly cutthroat and maturing Chinese smart phone market.
While this report’s true findings will come only by October end, Xiaomi did see a decline in sales. It reported selling of 61 Million smartphones and has already revised this year’s target to 80 Million — a figure which was earlier set to 100 Million. So this upcoming Canalys report could actually be true.
Xiaomi in a statement sent to TechCrunch argued the timing of this report,
We just released Redmi Note 2 in mid August and Mi 4c in late September, which means our product lineup went through a transition period in Q3 2015, and we had to ramp up supply gradually to meet demand.
Xiaomi is indeed slowing down in its home market, which is triggered by some serious progress in iPhone sales (China is expected to become Apple’s largest market soon). However, we believe that there might actually not be a huge gap between Huawei and Xiaomi — though worrying signs are coming up for the latter, as it is seeing slump in sales in its homeland and other markets like India and Latin America are seeing a clutter of affordable brands.