Mubble, a mobile technology startup which enables users to track and control their telecom spends and their mobile data usage, has raised an undisclosed amount of funding in its Series A round from Accel Partners.

The Bangalore-based startup was founded by Ashwin Ramaswamy, Pranav Jha, and Raghvendra Varma in 2013. It gives full visibility into the user’s rupee and data spends so that they can stay in complete control of your prepaid SIM accounts.

First of its kind anywhere in the world, the app claims to be using advanced self learning, offline-capable on-device text analytics engine to automatically track a subscriber’s rupee as well as data spends.

It tracks user’s main and data balances at just one tap, along with all pack balances with expiry dates. Users can simply swipe to see other SIMs. It also tracks how much the user is being charged for every call, all call rates currently active on SIM and gives complete detailed information.

The company does this via a self-learning, offline-capable, on-device text analytics engine. By giving such service, it tries to empower users to take better decisions when it comes to using their smartphones. It has already crossed about a million downloads. The application is available in multiple Indian languages.

Mubble also has a patent-pending on-device analytics technologies which can enable data crunching on smartphones, reducing the need to send data out of smartphones to central servers.

Nearly, a month ago, Nandan Nilekani, co-founder of Infosys, had invested in the company in order to help it expand its technology team.

Ashwin Ramaswamy, Chief Executive Officer of Mubble, said,

Accel Partners share our vision of enabling smartphone adopters in India make a fear-free entry into the digital world, and we are delighted to partner with them. We will use the funds to attract the best tech talent, and build a world class product, designed for the masses of India.

Subrata Mitra, Partner Accel Partners, said,

The app ecosystem in India is evolving rapidly; we think Mubble’s ‘data-guard’ will enable the new-gen smartphone users to navigate this ecosystem predictably. Data is the new frontier, and we arm our users to make informed choices about how they use data.

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