We saw how Google is trying to rid users of unwanted and annoying content while using its services these last few months. Today the tech giant announced that it is releasing a new measure to remove injected ads from the advertising ecosystem. These ads include those annoying little buggers that seem to popup anywhere and ruin your web experience.
Google has released a new automated filter in DoubleClick Bid Manager that removes impressions generated by ad injectors before any bid is made. Apparently, this new filter doesn’t just blacklist a potential malware/unwanted adware source, it also removes any impressions made by it.
Google says that over the course of this year, it has received almost 300,000 user complaints about unwanted ad injectors in Chrome. These injectors, developed and published to create an environment where bad practices hurt users, advertisers, and publishers alike, show up as new ads where there actually aren’t any or replace existing healthy ads. They normally annoy users to no end and sometimes end up giving your system a dose of unwanted malware too.
Google gives the example of the recent “Superfish” incident which was based off an ad injector and forced or tricked users into installing its software bundle.
Scrutinizing the whole issue, we can see that ad injectors not only affect the end users, but also the publishers. Just imagine that you have published an ad, registered it for your product and dumped it online but it’s continuously being replaced by someone else’s injected ad. This could lead to high level losses for a firm.
To counter this, Google has launched an automated filter on DoubleClick Bid Manager, as said above, to prevent advertisers from buying injected ads across the web. As already stated, the system vigilantly detects ad injection and proactively creates a blacklist that prevents our systems from bidding on injected inventory. All this without any effort from advertisers or agencies, Google points out.
Apparently, about 1.4% of the inventory accessed by DoubleClick Bid Manager across exchanges has been blacklisted. Google notes, though, that this percentage varies widely by provider.