Holachef, an online restaurant which brings cuisines right to user’s doorstep, has raised $3.1 Million (INR 20 crore) in fresh round led by Kalaari Capital. Existing investor India Quotient also participated in this round.
The company’s top priority with this capital infusion, is to build a powerful supply chain and invest in infrastructure. It is also planning to set up a central kitchen from where chefs can prepare food and the company can have better control over food.
Founded in 2014 by Saurabh Saxena, Anil Gelra and Ritu Rana, Holachef is marketplace where professional and amateur chefs can sell meals once approved by the company. Earlier, the company raised $323K in seed funding from India Quotient.
It does not have any physical presence and takes orders via its website and mobile application. It is currently serving only in Mumbai in the regions like Andheri, Powai and Bandra Kurla Complex, Juhu, etc.
The company claims that it is doing more than 1,000 orders a day. It offers about 50 choices each day and if the users is placing order for lunch, snacks or dinner, he/she has to order few hours earlier. Its offers range of cuisines, including Kashmiri, Manglorean, Maharashtrian, Rajasthani, Gujarati, Continental, Mexican, American, Fusion, Desserts, Italian.
Saurabh Saxena, co-founder of Holachef, said,
Considering the extreme environment in which deliveries happen in this country, it is important for us to invest in infrastructure. Creating a farm to kitchen model so supply and quality is much better controlled.
Food tech is currently one of the hottest segment in India. The country has seen a multitude of startups recently, all attracting decent investment to scale up operations. While startups are indeed organising this scattered segment, market does look a bit glutted. We’ll have to wait and see how this pans out.
