Investor attraction to startups offering online home decor platforms continues to rise. Another Online home decor startup, JBR Interio Technologies which provides interior design solutions through its web platform, has raised $1 million in latest round of funding from Astarc Ventures.

With the newly raised funds, the company is planning to enhance its technology and also tie-up with partners and vendors for the growth of the company.

JBR, founded in 2014 by Shailesh Goswami and Brinda Goswami, offers a unique, flagship product called Renderlogy. Renderology uses technologies like virtual reality and real-time market intelligence to suggest home decor services to its users.

Commenting about its flagship product, Shailesh Goswami, founder and chief executive officer of JBR Interio, said,

Using this software, the company aims to capture the builders’ market. The idea is to tie up with builders, offer their customers automated interior designing and then execute it using our own execution capability.

Earlier in February, the company had raised $1.5 Million in a Series-A round of funding from Bric Eagle. It is now shifting its focus from B2B model to a B2C model. Its B2C will be launched in June and will allow users to design their home themselves.

Renderlogy, its flagship product is however available via invite basis only as of now. Users with an invite can create an account and start using its service. If you wish to use its service, you can request for an invite through their website.

In this space, JBR Interio competes with LivSpace, HomeLane, and of course, Urban Ladder. LivSpace is an online portal through which users can purchase design, decor and furniture. It has raised $4.6 million from Jungle Ventures, Bessemer Venture Partners and Helion Venture Partners.

Urban Ladder on the other hand, raised a mammoth $50 Million round from Sequoia Capital, and more recently from two notable Silicon valley entrepreneurs Anand Rajaraman and Venky Harinarayan.


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