The corporate world is now very much a social world, and LinkedIn is looking to capitalize on this with their new app Elevate. Elevate aims to turn the world’s corporate drones into content sharing machines and is geared towards those employees that haven’t really owned social media and need help, and a system to get them there.
Elevate is a tool built by LinkedIn as a desktop app with three goals:
- To help users curate content.
- Allow users to easily share content on LinkedIn and Twitter.
- To measure the impact of user efforts
LinkedIn argues that all that engagement goes beyond just upping a shared article’s like count.
LinkedIn says when someone shares six pieces of content on LinkedIn, they average six new profile views and make two new connections. People also check out the company the employee for, and on average the company gets six job views, three company page views, and one new company page follower.
All of that engagement, LinkedIn argues, can be converted into better hires, improved marketing, leads, and sales.
The impact on you at work: If you’re a worker bee for a medium-sized or large enterprise with a penchant for social media engagement, watch out. This summer you may have social media share quotas right along with your sales and lead generation targets. At the very least, you may be highly encouraged to start sharing more content online with LinkedIn’s new app.
What you get Elevate’s content stream is a combination of recommendations from LinkedIn Pulse and Newsle, as well as human curation. Content can be shared on LinkedIn and Twitter for now. The app also lets you schedule sharing times to ensure any shared content hits the social networks when your followers are most likely to see it.
Once all the sharing is done, Elevate offers analytics accessible to both the employee and the higher-ups. The analytics show how many likes, comments, and re-shares a given piece of shared content got, as well as how many people it reached. It will also provide more fine grain data like job views, new followers, as well as how sharing resulted in new hires or sales.
There’s also the risk of impinging on employees’ freedom to express themselves. However, used correctly, Elevate could definitely help companies get a boost in selling and hiring.
LinkedIn’s new app is only available by invitation right now, but Elevate will hit general availability this summer with apps for Android, iOS, and the desktop. Elevate will be a paid feature.
