All Kaushal Thakkar, the Founder and Managing Director of Mumbai-based digital marketing company, INFIDIGIT, wanted to do was to use his extensive industry experience to turn clients into believers in the power of search marketing. After a successful stint with bigwigs like the Times Group, ICICI, Myntra and numerous others, he decided to venture out on his own in April 2017. Thus, INFIDIGIT, a now two-year-old digital marketing agency was born to cater to brands that desired custom-made search marketing solutions for a strong online presence and increased revenue.
The INFIDIGIT Team
Garnering staggering site traffic for online businesses is just another day’s work for the employees of INFIDIGIT. Today, INFIDIGIT boasts of a 50-member team of experienced SEO analysts, content writers and editors, and project managers who are happy to be where they are and do what they do. Kaushal has handpicked these intrapreneurs along with the recent albeit prized addition to the INFIDIGIT family, Kiran Washindkar, VP, Digital. The latter comes with invaluable experience from his time at Housing.com and Quikr among other outstanding firms. Together Kaushal and Kiran, bring 40 years of industry know-how to the table and aim to make INFIDIGIT a celebrated and sought-after name in the search marketing space.
What sets INFIDIGIT apart?
INFIDIGIT’s current client list includes popular Indian and international names like Myntra, Zivame, ICICI, Lifestyle, HomeShop18, Dream11, Superbalist, Max, Medlife, Zee5 and others across the e-commerce, banking and insurance, entertainment and healthcare domains. They take pride in their ability and readiness to thoroughly understand how a client runs their business before going about crafting specific search marketing plans for them. They take ownership of the entire campaign, including the execution of said plans, and position themselves the way an in-house digital marketing team would.
The INFIDIGIT team never shies away from a challenge, even if it is an arduous project for a client website with millions of webpages. The long and impressive list of the numerous awards they have received in a short span of two years bears testimony to their dedication to work. Their wins at the DMA Asia ECHO Awards, Drivers of Digital Awards, India Content Leadership Awards, Indian Digital Marketing Awards (IDMA) and Digital Crest Awards, among others have only made them hungrier for success.
INFIDIGIT’s Service Offering
When South Africa’s fashion e-commerce titan, Superbalist, approached INFIDIGIT for a collaboration after looking through their previous work, they knew that they had arrived. They also realized that expanding their service offering would work in their favour. Today, INFIDIGIT provides a host of wholesome Digital Marketing services, including SEO, PPC (pay per click) management, SEO audits, link-building services, local SEO, SEO penalty recovery, e-commerce SEO, content marketing, ASO services and conversion rate optimisation.
INFIDIGIT seems to be going from strength to strength with its recent Search Engine Land Awards nomination in the ‘Best Retail Search Marketing Initiative – SEO’ category for its work with Myntra. If they manage to clinch this coveted recognition from other fiercely competitive nominees from around the world, they will be catapulted into further prominence on a global scale. This will tie in perfectly with their desire to take on more international clients.