Being the biggest search engine does have its perks. Google has amassed a treasure trove of data about the most random thing that we not be able to think about right at this instant. But, it has also gathered info about our personal choices by getting us addicted to its robust and powerful services such as Gmail, Photos and especially Android.
The search giant has bene using this collected data to already deliver some personalized content in the search results. It has heavily been integrated into the Google app on our smartphones but has been somewhat extinct from our web results. Google is, however, now steadily increasing the usability of these results by surfacing more ‘personalized results’ against our queries under a dedicated ‘Personal’ tab.
Yes, the search giant has added a Personal tab to both our mobile and desktop search results, so we can quickly glance at info from the cohort of Google apps all in one location. This is the newest filter debuted by the Mountain View giant and is mainly focused on filtering out every other content except for that stored in Google collection of add-on services.
This new tab now appear at the top of the search results page, alongside the News, Images and Shopping tab among others. While the Personal tab may presently be tucked away in the ‘More’ section under the search bar, these tabs are reordered based on search queries. The most relevant option turns up first, followed by the ones Google thinks could be useful as per your search query.
But, it has spotted by 9to5Google that the Personal tab is not being given prominence as of yet and is the last result in the More tab. It is presently displaying about 10 messages in the form of cards from Gmail, results from Calendar and Photos and of course, you’ll be served advertisements in this section as well. Tapping on anything within this tab opens the link in a completely separate tab and you’re provided actions to load you Gmail inbox or ‘View all Google Photos Search results.’
Though it is not available for me at the time of writing this story, the Personal tab is said to be rolling out widely to all Google users. It should be making its way to India soon enough, but on the Google app on Android as of yet. We’ve contacted Mountain View for more information and will update you once we hear back from them.