And the management exodus at Twitter continues with another high-profile executive departs the company. Initially reported by Recode, the micro-blogging platform’s VP of global content partnerships Ross Hoffman has decided to leave after a lengthy seven-year long stint in different brand, media, and marketing roles at the company.
During his time at the company, Hoffman was appointed at various brand strategy roles — be it locally in the United States or the U.K. However, over the past couple year, he has quickly climbed the ladder and was leading Twitter’s global brand strategy as the Senior Director filling the role. He was tasked with building the company’s strategic partnership portfolio, which further involved working with marketers to build impactful ideas.
But in June last year, he was tapped to take over the responsibilities of the media team from Nathan Hubbard, who announced he was leaving the company back then. It was an important time for Hoffman to take lead as Twitter was working on restructuring its media and sales efforts to streamline the processes. It is now a hybrid team, an amalgamation of the two, which works on Amplify, media partnerships and other initiatives. His departure does not affect the company’s live video programming initiative as the same is being led by COO/CFO Anthony Noto.
Prior to joinging Twitter, Hoffman was working in similar brand strategy roles at Google and its video streaming platform YouTube for about six odd years. As per his LinkedIn, he was responsible for their content licensing deal with major movie studios, broadcast networks, news producers, sports leagues and record labels. He was also the one who founded and led YouTube live streaming team.
Though we’ve reached out to Twitter for more info on this departure, Hoffman has confirmed the development in a series of tweets. In the same, he expresses gratitude towards the complete Twitter team and the platform’s nearly 320 million users. Hoffman states that he will now be taking some time off to spend time with his family, before getting back to work again. Here’s the complete set of his tweets:
1/ After 7 incredible years, I’ve made the difficult decision to leave Twitter.
— ross hoffman (@hoff) May 19, 2017
3/ Thank you to all of our customers and partners who made this journey possible.
— ross hoffman (@hoff) May 19, 2017
5/ Thank you to all of the teams I’ve been a part of over the years for teaching me so much.
— ross hoffman (@hoff) May 19, 2017
7/ As for me, am going to take some time off to hang w my wife and think about what’s next.
— ross hoffman (@hoff) May 19, 2017
The departure of multiple executives over the past year isn’t a surprising development for Twitter. They’ve been left and right even when the platform has now started to show signs of growth in the quarter ended March’17. Hoffman’s decision to leave follows just after Ameet Ranadive, Twitter’s VP of revenue products, who’s now been replaced by Bruce Falck, former chief executive of adtech firm Turn.
But, Twitter has possibly been met with a glimmer of hope as yet another co-founder is making a return to the company next month. Joining CEO Jack Dorsey, one of the company’s leading co-founders Biz Stone is coming back after selling his Q&A platform Jelly to Pinterest earlier this year. As for his role, he is returning to be just Biz Stone and building the community, culture of the company. It will now be interesting to see how things pan out for Twitter in the coming months.
IMG CREDITS: Flickr
