After teasing us about the plans of its offline retail store in India last week, Xiaomi has today announced that Bengaluru will host their very first Mi Home Store. It will be located at Phoenix Market City Whitefield in Bengaluru, which is close to the company’s India HQ. The Chinese upstart will welcome customers to experience its latest smartphones and accessories on May 20.
— Mi India (@XiaomiIndia) May 11, 2017
The Chinese upstart’s smartphone sales have faltered against local competition and has pushed the company towards the bottom rung of the ladder in its home country. Xiaomi has now set eyes India as one of its most prominent markets — as sales continue to rise and achieve milestones.
Until date, the company had been selling its devices through its own official store and exclusive partnerships with e-commerce giants in the country. But it is finally executing its offline retail strategy in India, which is very similar to Apple Store and was first debuted in Mainland China. There are currently 80 Mi Home Stores operational in China and Xiaomi’s CEO Lei Jun has suggested that 200 more stores will be opened by the end of 2017.
The ‘Mi Home Store’ is a first-of-its-kind experience, where customers will have access to the entire range of Mi phones, accessories, and smart home devices launched in India. You’ll not only have the privilege to walk into the store to purchase the device but also try it out right then and there. In case any of the products available on display are not available in the store’s inventory, you’ll be handed out an F-code to complete the purchase online.
With the opening of offline stores in India, the company is trying to make its products more approachable by an even larger audience of the nation. Those who’re still wary of buying devices online can now walk into their homely, friendly Mi Home Store to check out a device and complete the purchase. You can spend an infinite amount of time checking out any device, without being disturbed by the staff members.
With the opening of the retail store in India, Xiaomi is going to have an offline presence in five markets — India, China, Singapore, Hong Kong, and Taiwan. This is just the first Mi Home Store, Xiaomi is planning to two more offline stores in the coming days.