Republic – the new upcoming television media network by Arnab Goswami, has today announced Microsoft India as its technology partner. With this collaboration, Microsoft will now power Republic’s broadcast techniques using some of its latest hardware and software offerings to deliver a superior news visualization experience for viewers.
Commenting on the partnership, Arnab Goswami, Editor-in-Chief and Founder, Republic said,
We are excited and thrilled to work with Microsoft as we launch Republic. We are a media-tech company and we are confident that together with Microsoft, we will change the way media and technology come together for a world class product for the generation next. This partnership is just the beginning.
Vikas Khanchandani, CEO – Republic, said,
The partnership with Microsoft will bring its first-party devices, its productivity platforms and cutting edge innovation to dramatically enhance news delivery on linear and video on demand.
Microsoft plans to go all the way if their mobile-first, cloud-first approach helps Republic rewrite how news is delivered to the consumer. The company will use a range of Microsoft products and services that are designed to make newsrooms more productive.
Through its computing infrastructure, Microsoft Azure will host the complete digital universe for the new television channel. Taking advantage of Windows Mixed Reality experiences and cutting edge Surface Pro 4 devices, it believes that Republic will change the way news is consumed by viewers. The company will also use Microsoft’s Office 365 for the collaboration and productivity needs of its employees.
Anant Maheshwari, President, Microsoft India, said,
We look forward to working with the team at Republic to make this news platform a success in the market. Innovations in news formats and employing new means of storytelling are some of Republic’s value propositions. We are extremely excited to power this digital transformation in the media and entertainment space with integrated hardware and software experiences.
Republic is claimed to an independent platform for journalists and content professionals. The venture hopes to create a movement that will put the power of journalism into the hands of the citizens.
Led by Arnab Goswami, former editor-in-chief and news anchor for Times Now and ET Now, Republic aims to become India’s first footprint in global journalism. The channel says that it will be committed to providing original programming and delivering in-depth analysis on news that matters to the viewers.
