In line with MNC attempts to capitalize on the grossly untapped Indian talent, Apple is extending its investments in the Indian ecosystem by launching the first App Accelerator in Bengaluru. The intent of opening this program was announced back in May 2016 by the company supremo Tim Cook.
The users signing up for this program will be able to avail best practices and tools from Apple’s engineering team in India, along with a proper feedback which will enhance their experiences over the iOS platform. The company will also give presentations.
Once you get enrolled into the program, you will have a regular weekly round of one-on-one meeting with Apple to discuss about the performances of the app. With this the company is having a positive vibe that they may have more and more capable apps coming out from India.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing said;
We are impressed by the great entrepreneurial spirit in India, and are excited to provide a platform for these developers to share their innovations with customers around the world. In just the first few weeks, we’ve already seen some incredible developers here at the App Accelerator Bengaluru, including Practo and Reliance Games, create innovative apps that can meet the needs of customers in India and around the world.
Apple has diverted its attention over the subcontinent lately. Considering the increasing sales almost all of Apple’s products here in the subcontinent, the company has also made a decision of establishing a manufacturing plant in the Peenya industrial area near Bengaluru, in collaboration with Taiwanese manufacturing partner Wistron Corp.
It is quite satisfying to see Apple’s relatively approach for the Indian tech community. What is even better is Apple’s decision of choosing India to be the first country for running this program. The destination of the next App Accelerator will however be interesting to know.