Nintendo has been having a good run of late. The company has been selling games left and right and now, with the launch of its Switch platform, it is likely to be on cloud number nine. Unsurprisingly, the company is now ramping up production of the platform and is expected to churn out double the number of devices over the next 12 months.
When Nintendo set out with a target of selling 2 million consoles for the month of March, some thought the company was being over ambitious. I mean sure, the Switch platform had shown itself to be pretty cool and the fact that it was launching with Zelda: Breath of the Wild only made it that much cooler. However, 2 million devices in a month is a pretty large number.
Well, it seems as if Nintendo knew what it was talking about. As per SuperData, the company has already sold 1.5 million units. With around two weeks to go, Nintendo seems to have its goal well within its reach. Indeed, the only issue now has to do with the fact that there aren’t enough Switch devices to meet the demand. Most stores are already sold out and are waiting for the next batch of devices to arrive.
As per the WSJ, Nintendo will produce 16 million Switch devices as opposed to its previously set goal of 8 million for the next 12 months. The company may or may not sell them all but the early signs are certainly boding well. To put things in perspective, Nintendo managed to offload merely 13.56 million Wii U units in more than four years. So, the Switch could well break all records soon.
Its a self-fulfilling cycle you see. Sell enough consoles and you will attract significant developer attention, leading to the availability of more games. More games mean more consumers and the cycle continues.