Groupon Malaysia had been acquired by a leading O2O firm, Fave Group, in November last year. As a part of the deal, Groupon was supposed to fully integrate into the then-newly launched O2O platform Fave.
Fave, entered into the O2O segment, with an aim to be a marketplace where firms offer competitive prices, flexible offer structures, and loyalty solutions, with various tools to help them excel in mobile commerce. Available in Kuala Lumpur, Jakarta, and Singapore, it lists over 3,200 businesses across these places.
Joel Neoh, the founder of the Fave Group, posted on Facebook about his journey, since the time he launched Groupon Malaysia to how Fave Group (earlier KFit Group) was incorporated in April 2015.
Joel, founded the former in 2011 and after overlooking the operations for four years, moved on to create the fitness sharing platform. Before taking over Groupon Malaysia, the group acquired Groupon Indonesia in August 2016.
The platform began as a fitness sharing platform and targeted to include restaurants, beauty, wellness, gyms, studios, hotels, holidays, leisure, entertainment and professional services. Quite rightly traversed, it went on to include the aforementioned verticals.
Post the transition, the existing Groupon Malaysia subscribers can avail an extra 15 percent discount on their first purchase on the Fave platform.
The group is regarded as one of the fastest growing consumer technology companies in Southeast Asia. It claims to have already connected millions of customers to thousands of offline businesses across key Southeast Asian cities.
The local insights of Groupon Malaysia’s team and KFit Group’s technology expertise will make a winning combination. With our Indonesian business achieving nearly 2x growth since our acquisition, we are confident that the same growth principles will bring an exciting new local commerce offering to Malaysia.
