We might’ve been of the opinion that India would require a decent amount of time to adapt to the connected mobility ecosystem. But, there is one automobile giant, Tata Motors, who is looking to drive the said revolution in the country. And to make this a reality, the company has today announced its partnership with Microsoft to work on improvement of in-car connected and personalized driving experience of users.
At the massive announcement event in Mumbai, the automaker said mentioned that it is planning to leverage Microsoft’s connected vehicle technologies under its TAMO initiative announced a couple weeks ago. Under this collaboration, Tata Motors will make use of AI, advanced machine learning, and Internet of Things (IoT) capabilities on their Azure cloud. They will not only work towards the digitization of driving experience but also make it personalized and safer in the process.
Commenting on this initiative, Guenter Butschek, CEO & MD, Tata Motors, said,
With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers.
We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.
By making use of Microsoft’s technology, Tata further plans to incorporate cloud computing services, advanced analytics, increased human-machine interface, remote monitoring of car features and external mobile experiences among others. This in-car connected platform will continuously analyse the owner’s profile and location data to achieve more on the go. Though Tata Motors hasn’t detailed a lot of features, but one can expect to see point-of-interest, shopping and route assist recommendations.
Also, the backing of Azure cloud technologies will enable advanced navigation, predictive maintenance, and vehicle-centric services to soon be introduced to the connected platform. This will also allow Tata Motors to deliver firmware and software updates over-the-air in addition to remote control over vehicle settings over the cloud. This enables unification of navigation and data elements like maps, weather, traffic, and parking to deliver optimized routing and location based services.
Talking about the same, Anant Maheshwari, President at Microsoft India continues to add,
We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.
This announcement from Tata Motors comes on the heels of the unveiling of the company’s future connected mobility sub-brand TAMO. It was accompanied by the release of the company’s new Passenger Vehicle strategy, which aims to achieve certain levels of innovation in the automobile sector while also achieving sustainable financial performance. The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017.
