Singapore-based e-commerce service provider Shopmatic has taken over 5xRuby, technology firm of Taiwanese Ruby on Rails. With the acquisition, the former intends to provide a streamlined experience backed by the latest technology and a skilled platform development team. It will continue to bring innovative and disruptive solutions to the markets with a major focus on simplicity and ease of use. This deal will also facilitate the firm’s international market expansion.

Anurag Avula, CEO of Shopmatic Group, said in a statement,

This acquisition will not only enable us to strengthen our stance as the leading platform that enables businesses to go online, but also to scale and enter new markets at a faster pace.

Shopmatic’s users will not need any technical knowledge as they deploy the latest technologies to make it easy for anyone who intends to take their business online. With presence in Bangalore and Gurgaon in India, it also helps integrate payment gateways, partnerships with logistics companies and facilitate listings in marketplaces and social media. Also, the service has a backend analytics platform.

Ruby on Rails is a server-side web application framework written in Ruby under the MIT License. It is a model–view–controller framework, providing default structures for a database, a web service, and web pages. 5xRuby has been at the forefront of building the Ruby developer community in Taiwan by being the lead evangelists for the region. It caters to high-tech clients in Japan and Hong Kong and helps those companies build web and mobile apps. The firm was founded by Eddie Kao, Mu-Fan Teng and Alice Chao in 2014. Kao commenting on the acquisition said,

We are excited to team up with Shopmatic to strengthen its online platform with our elegant, fun and productive language so that their merchants can focus on growing their business.


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