Singapore-based SaladStop!, a leading chain of salad bars secured $3.66 million (S$5 million) from private equity firms Hera Capital and DSG Consumer Partners for a minority stake in the company.
The raised amount in first round of funding will be utilized for growing its footprint in Singapore, investing into new ventures and continuing to develop its technological platforms.
Speaking on this latest development, Adrien Desbaillets, Managing Director, SaladStop! said,
SaladStop! is delighted to welcome Hera Capital and DSG partners as new shareholders and we are very excited to be working alongside such established partners in writing the next chapter in SaladStop!’s journey.
SaladStop! is the Asian pioneer of a quick service concept offering salads, wraps, grain bowls and more. Growing from its home market, it currently operates 15 outlets in Singapore and 8 in the Philippines, with Japan, Indonesia and Hong Kong slated to open by the end of the year.
Hera Capital’s Thierry de Panafieu said,
Macro-wise, Saladstop! benefits from the rising affluence of the middle class in Asia and increasing awareness towards healthy and sustainable eating. We believe that SaladStop! is well positioned to embark on its international expansion in Asia.
Founded by Daniel and Adrien Desbaillets in 2009 and co-headed by daughter Katherine and son in-law Frantz Braha SaladStop! is a family business. It has ventured into the food scene as a revolutionary movement towards health and well-being. With the motto Eat Wide Awake, stressing a conscious awareness of food consumption and building on a founding commitment to sourcing ever more responsibly by working with partners with a similar ethos.
Deepak Shahdadpuri of DSG Consumer Partners added,
We are very excited to partner with the SaladStop! team to develop the brand and product across the region and around the world. It is also a privilege to work with Hera Capital who brings significant experience in scaling consumer business across Asia.
With a vision to become the world’s leading nutrition, health and wellness company, SaladStop! is pioneering a food movement that believes in the basic human right to truly eat well.It is committed to not only promoting a health movement in the region but a new way to supporting local farmers committed to positive change.
