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Huawei debuts its mid-range metallic smartphone lineup ‘Nova’, starting at $449

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Joining the digital festivities of IFA Berlin, Chinese manufacturer Huawei has pulled the wraps of its latest range of smartphone devices called the Nova. It has been launched with the aim of providing a stunning metallic phone with premium features at an affordable mid-range package.

With the launch event revolving around the tagline ‘Defy Expectations’, Richard Yu, CEO of Huawei Consumer Business Group, says,

Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle. Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei nova and Huawei nova plus devices are the perfect fit for a generation that lives their life on a smartphone.

So without any more time, let’s take at a look at the younger, shorter and sharper looking Nova, before moving onto its elder brother — the Nova Plus. The curved metallic body of the Nova draws inspiration from modern architecture, where-in the the subtle contours and curves reflect light to emit multiple shades of colors and sheen.

Resembling(or imbibing) the Nexus 6P ergonomic form factor with curved surfaces, the Nova sports a 5-inch Full HD IPS display panel with a pixel density of 445ppi. The screen has improved colors as compared to past models and an Eye Protection mode that filters blue light and auto adjusts brightness during night time.

Under the hood, Huwaei Nova packs in an octa-core 2GHz Snapdragon 625 chip, alongwith 3 GB of RAM and 32 GB of on-board storage(expandable upto 128GB). The smartphone rocks a 12-megapixel rear shooter with f/2.2 aperture covered with a strip of glass, and an 8-megapixel, f/2.0 aperture front camera for all your selfie needs. It also has a decent 3,020 mAh battery, which according to Huawei, should combine nicely with the smaller 1080p IPS display.

Other important specifications include Cat 6 LTE radio, a fingerprint sensor, USB Type-C charging port, and dual SIM support. It runs Emotion UI v4.1, a skinned version of Android Marshmallow 6.0, that brings with it a multitude of features and camera tricks that Huawei is known for.

The Nova Plus, on the other hand, is the larger one among the two because no company can suffice their craving with the launch of just one small 5-inch smartphone. If we talk about internal specifications, then you cannot guess the Nova apart from the Nova Plus. So, we don’t need to talk about the same. Let’s take a quick peek at the key differnces among the two.

The Nova Plus sports a bigger 5.5-inch full HD display, paired along with a OIS-enabled 16-megapixel rear camera that protrudes and feels outdated with respect to modern design standards. It also has the same connectivity options and features, but the bigger size allows it to hold a larger 3,340 mAh battery.

Though Huawei has launched Nova as an affordable mid-range smartphone line-up, but the company hasn’t compromised on any front. The devices are available in three different colors — Mystic Silver, Titanium Gray and Prestige Gold, but the Nova Plus also has an added fourth color option — Rose Gold.

And since Huawei has ultimately conquered the Chinese market by surpassing Xiaomi, Oppo, Apple and many other brands, it plans to keep the throne to itself. It has thus competitively priced its new lineup, with Nova at €399(or $449) and the Nova Plus at €429(approx. $480). Both the smartphones will be available starting early October.

A hands-on guy fascinated by new apps, technologies and enterprise products.

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