Shaadisaga, an online wedding platform, has raised an undisclosed amount of money in its pre-series A round of funding. While the financial details are unknown, it is revealed that the fund was raised from Anupam Mittal, founder of Shaadi.com
Along with Anupam Mittal, other angel investors such as Kunal Shah & Sandeep Tandon of FreeCharge and Dheeraj Jain, partner of Redcliffe Capital, also participated in this round. ah!Ventures and Rohit Chokhani of White Unicorn Ventures have also poured their money into this venture.
With the new cash coming to the company, it is now planning to use it in technology enhancement and expanding its partner base. Shaadisaga wants to ensure better customer experience, faster onboarding, smoother communication and higher conversion rates.
Founded by Himanshu Kapsime and Manish Garg, ShaadiSaga is an online platform that caters to all weeding-related needs. It offers wedding planning services, photographers, make-up artists, marriage venue and so on. On its platform, it also allows users to select service providers from a pool of over 2,500 across different categories.
Himanshu Kapsime, co-founder of Shaadisaga, said,
Our team is using technology to essentially bring the offline wedding planning experience onto an online platform, while adding convenience and cost-effectiveness.
Shaadisaga, which has a team of around 25 people, is currently focusing on weddings that costs between Rs.10 lakh and Rs. 1.5 crore. It claims to be earning Rs.50 lakh per month.
Manish Garg, co-founder of the company, said,
India’s wedding industry, valued at $40 billion, with 25-30% growth year on year, is proving to be one of the sturdiest in today’s market.
So, if you’re tying the knot and looking to get professional help, you know whose door(or website) to knock. In this space, Shaadisaga competes with the likes of Weddingz, PlanningWale and WedMeGood. Weddingz has recently raised $1 million from a group of angel investors, while WedMeGood has raised Rs. 2.7 crore from IAN.
He has been a technology writer since more than five years. At The Tech Portal, he covers gadgets, startups and the good and bad of tech.